Marketing research

Main Author: Parasuraman, A
Other Authors: Grewal, Dhruv, Krishnan, R
Published: Boston: Houghton Mifflin Co., 2007.
Subjects:
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020 |a 9780618660636 (hbk.)  
020 |a 0618660631 (hbk.)  
090 0 0 |a HF5415.2   |b .P32 2007 
100 1 |a Parasuraman, A  
245 1 0 |a Marketing research   |c A. Parasuraman, Dhruv Grewal, R. Krishnan. 
260 |a Boston:   |b Houghton Mifflin Co.,   |c 2007. 
300 |a xxii, 638 p.;   |c 26 cm. 
650 0 0 |a Marketing research  
700 1 |a Grewal, Dhruv  
700 1 |a Krishnan, R  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000044039  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam