Marketing research
| Main Author: | Parasuraman, A |
|---|---|
| Other Authors: | Grewal, Dhruv, Krishnan, R |
| Published: |
Boston:
Houghton Mifflin Co.,
2007.
|
| Subjects: |
| Physical Description: |
xxii, 638 p.; 26 cm. |
|---|---|
| ISBN: |
9780618660636 (hbk.) 0618660631 (hbk.) |