APA Citation

Parasuraman, A., Grewal, D., & Krishnan, R. (2007). Marketing research. Boston: Houghton Mifflin Co..

Chicago Style Citation

Parasuraman, A., Dhruv Grewal, and R. Krishnan. Marketing Research. Boston: Houghton Mifflin Co., 2007.

MLA Citation

Parasuraman, A., Dhruv Grewal, and R. Krishnan. Marketing Research. Boston: Houghton Mifflin Co., 2007.

Warning: These citations may not always be 100% accurate.