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| LEADER |
00652cam a2200205 7i4500 |
| 001 |
0000038771 |
| 005 |
20110407090000.0 |
| 008 |
110406 eng |
| 020 |
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|a 0761927719 (pbk.)
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| 020 |
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|a 9780761927716
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| 040 |
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|a DLC
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| 090 |
0 |
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|a HF5412
|b .G92 2004
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| 100 |
0 |
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|a Govoni, Norman A. P
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| 245 |
1 |
0 |
|a Dictionary of marketing communications
|c Norman A. Govoni.
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| 260 |
|
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|a Thousand Oaks, Calif.:
|b Sage Pub.,
|c 2004.
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| 300 |
|
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|a v, 249 p.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references
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| 650 |
0 |
0 |
|a Marketing
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| 650 |
0 |
0 |
|a Communication in marketing
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| 999 |
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|a 0000046378
|b BOK
|c REFERENCE
|e 1st Floor, Bestari Jaya
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