Dictionary of marketing communications
| Main Author: | Govoni, Norman A. P |
|---|---|
| Language: | English |
| Published: |
Thousand Oaks, Calif.:
Sage Pub.,
2004.
|
| Subjects: |
| Physical Description: |
v, 249 p.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
0761927719 (pbk.) 9780761927716 |