Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Published: Upper Saddle River, N.J.: Pearson, 2010.
Edition: 13th ed., Global ed.
Subjects:
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245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong. 
250 |a 13th ed., Global ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson,   |c 2010. 
300 |a 637 p.:   |b col. ill.;   |c 28 cm. 
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504 |a Includes bibliographical references and index 
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700 1 |a Armstrong, Gary  
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