Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J.:
Pearson,
2010.
|
| Edition: | 13th ed., Global ed. |
| Subjects: |
| Physical Description: |
637 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780137006694 (pbk.) 01370006991 (pbk.) |