Principles of marketing
Main Author: | Kotler, Philip |
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Other Authors: | Armstrong, Gary |
Published: |
Upper Saddle River, N.J.:
Pearson,
2010.
|
Edition: | 13th ed., global ed. |
Subjects: |
Item Description: |
Gift: Faculty of Business & Accountancy |
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Physical Description: |
637 p.: col. ill.; 28 cm. |
Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780137006694 (pbk.) 01370006991 (pbk.) |