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00888cam a2200265 7i4500 |
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0000038306 |
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20170218090000.0 |
| 008 |
110310 eng |
| 020 |
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|a 0538754877 (pbk.)
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| 020 |
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|a 9780538754873 (pbk.)
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| 090 |
0 |
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|a HF5415
|b .M33 2011
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| 100 |
1 |
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|a McDaniel, Carl
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| 245 |
1 |
0 |
|a Introduction to marketing
|c Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
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| 250 |
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|a 11th ed.
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| 260 |
|
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|a Australia:
|b South-Western,
|c 2011.
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| 300 |
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|a xxv, 777 p.:
|b col. ill.;
|c 28 cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Hair, Joseph F
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| 700 |
1 |
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|a Lamb, Charles W
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000048327
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000048328
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000048329
|b BOK
|c OPEN SHELF
|e SHAH ALAM
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