Introduction to marketing
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph F, Lamb, Charles W |
| Language: | English |
| Published: |
Australia:
South-Western,
2011.
|
| Edition: | 11th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxv, 777 p.: col. ill.; 28 cm. |
| ISBN: |
0538754877 (pbk.) 9780538754873 (pbk.) |