APA Citation

McDaniel, C., Hair, J. F., & Lamb, C. W. (2011). Introduction to marketing (11th ed.). Australia: South-Western.

Chicago Style Citation

McDaniel, Carl, Joseph F. Hair, and Charles W. Lamb. Introduction to Marketing. 11th ed. Australia: South-Western, 2011.

MLA Citation

McDaniel, Carl, Joseph F. Hair, and Charles W. Lamb. Introduction to Marketing. 11th ed. Australia: South-Western, 2011.

Warning: These citations may not always be 100% accurate.