The ultimate guide to sports marketing

Main Author: Graham, Stedman
Other Authors: Goldblatt, Joe Jeff, Neirotti, Lisa Delpy
Language: English
Published: New York: McGraw-Hill, 2001.
Edition: 2nd ed.
Subjects:
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020 |a 9780071361248 (hbk.)  
020 |a 0071361243 (hbk.)  
090 0 0 |a GV713   |b .G78 2001 
100 1 |a Graham, Stedman  
245 1 4 |a The ultimate guide to sports marketing   |c Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. 
250 |a 2nd ed. 
260 |a New York:   |b McGraw-Hill,   |c 2001. 
300 |a xix, 315 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Sports --   |x Marketing  
650 0 0 |a Sports administration  
700 1 |a Goldblatt, Joe Jeff  
700 1 |a Neirotti, Lisa Delpy  
997 |a Business & Accountancy, Faculty 
998 |a Sport Management Industry, Diploma 
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