The ultimate guide to sports marketing
| Main Author: | Graham, Stedman |
|---|---|
| Other Authors: | Goldblatt, Joe Jeff, Neirotti, Lisa Delpy |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xix, 315 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071361248 (hbk.) 0071361243 (hbk.) |