Marketing strategy

Main Author: Ferrell, O. C
Other Authors: Hartline, Michael D
Language: English
Published: Australia: Thomson/South-Western, 2008.
Edition: 4th ed.
Subjects:
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300 |a xxii, 717 p.:   |b col. ill.;   |c 25 cm. 
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650 0 0 |a Marketing --   |x Management  
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