Marketing strategy
| Main Author: | Ferrell, O. C |
|---|---|
| Other Authors: | Hartline, Michael D |
| Language: | English |
| Published: |
Australia:
Thomson/South-Western,
2008.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 717 p.: col. ill.; 25 cm. |
| ISBN: |
0324362722 (pbk.) 9780324544268 9780324362725 (pbk.) 032454426X |