APA Citation

Ferrell, O. C., & Hartline, M. D. (2008). Marketing strategy (4th ed.). Australia: Thomson/South-Western.

Chicago Style Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 4th ed. Australia: Thomson/South-Western, 2008.

MLA Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 4th ed. Australia: Thomson/South-Western, 2008.

Warning: These citations may not always be 100% accurate.