Essentials of marketing research : William G. Zikmund, Barry J. Babin.

Main Author: Zikmund, William G
Other Authors: Babin, Barry J
Language: English
Published: Manson, USA.: South-Western Cengage Learning, 2010.
Edition: 4th ed.
Subjects:
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020 |a 9781439047545 (pbk.)  
090 0 0 |a HF5415.2   |b .Z55 2010 
100 1 |a Zikmund, William G  
245 1 0 |a Essentials of marketing research :   |b William G. Zikmund, Barry J. Babin. 
250 |a 4th ed. 
260 |a Manson, USA.:   |b South-Western Cengage Learning,   |c 2010. 
300 |a xix, 436 p.:   |b col. ill.;   |c 28 cm. 
500 |a Includes index 
650 0 0 |a Marketing research  
700 1 |a Babin, Barry J  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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