Essentials of marketing research : William G. Zikmund, Barry J. Babin.
| Main Author: | Zikmund, William G |
|---|---|
| Other Authors: | Babin, Barry J |
| Language: | English |
| Published: |
Manson, USA.:
South-Western Cengage Learning,
2010.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xix, 436 p.: col. ill.; 28 cm. |
| ISBN: |
1439047545 (pbk.) 9781439047545 (pbk.) |