APA Citation
Zikmund, W. G., & Babin, B. J. (2010). Essentials of marketing research: William G. Zikmund, Barry J. Babin (4th ed.). Manson, USA.: South-Western Cengage Learning.
Chicago Style CitationZikmund, William G., and Barry J. Babin. Essentials of Marketing Research: William G. Zikmund, Barry J. Babin. 4th ed. Manson, USA.: South-Western Cengage Learning, 2010.
MLA CitationZikmund, William G., and Barry J. Babin. Essentials of Marketing Research: William G. Zikmund, Barry J. Babin. 4th ed. Manson, USA.: South-Western Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.