Marketing
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Rudelius, William, Hartley, Steven William |
| Published: |
Boston:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 9th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
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