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00769cam a2200241 7i4500 |
| 001 |
0000037373 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0073404721 (hbk.)
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| 020 |
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|a 9780073404721 (hbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .K47 2009
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| 100 |
1 |
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|a Kerin, Roger A
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| 245 |
1 |
0 |
|a Marketing
|c Roger A. Kerin, Steven W. Hartley, William Rudelius.
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| 250 |
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|a 9th ed.
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| 260 |
|
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2009.
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| 300 |
|
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|a xlvii, 742 p.:
|b col. ill.;
|c 29 cm.
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| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 500 |
|
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Rudelius, William
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| 700 |
1 |
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|a Hartley, Steven William
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| 997 |
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|a Business & Accountancy, Faculty
|
| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000045871
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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