Marketing
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Rudelius, William, Hartley, Steven William |
| Published: |
Boston:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 9th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xlvii, 742 p.: col. ill.; 29 cm. |
| ISBN: |
0073404721 (hbk.) 9780073404721 (hbk.) |