APA Citation
Kerin, R. A., Rudelius, W., & Hartley, S. W. (2009). Marketing (9th ed.). Boston: McGraw-Hill/Irwin.
Chicago Style CitationKerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. 9th ed. Boston: McGraw-Hill/Irwin, 2009.
MLA CitationKerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. 9th ed. Boston: McGraw-Hill/Irwin, 2009.
Warning: These citations may not always be 100% accurate.