APA Citation

Kerin, R. A., Rudelius, W., & Hartley, S. W. (2009). Marketing (9th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. 9th ed. Boston: McGraw-Hill/Irwin, 2009.

MLA Citation

Kerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. 9th ed. Boston: McGraw-Hill/Irwin, 2009.

Warning: These citations may not always be 100% accurate.