Marketing today's academic library : a bold new approach to communicating with students

Main Author: Mathews, Brian
Published: Chicago New Delhi: American Library Association: 2010.
Subjects:
LEADER 00972cam a2200241 7i4500
001 0000037253
005 20170306090000.0
020 |a 9788170005964 (hbk.)  
020 |a 8170005965  
020 |a 9780838909843 (pbk.)  
090 0 0 |a Z716.3   |b .M87 2010 
100 1 |a Mathews, Brian  
245 1 0 |a Marketing today's academic library :   |b a bold new approach to communicating with students   |c Brian Mathews. 
260 |a Chicago  |a New Delhi:   |b American Library Association:   |b Ess Ess Pub.,   |c 2010. 
300 |a xv, 171 p.:   |b ill.;   |c 23 cm. 
650 0 0 |a Advertising --   |x Libraries  
650 0 0 |a Academic libraries --   |x Public relations  
650 0 0 |a Academic libraries --   |x Marketing  
650 0 0 |a Libraries and students  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Library Science, Diploma 
999 |a 0000047054  |b BOK  |c OPEN SHELF  |e 2nd Floor, Bestari Jaya 
999 |a 0000047373  |b BOK  |c OPEN SHELF  |e 2nd Floor, Bestari Jaya