Media audiences
| Other Authors: | Gunter, Barrie, Machin, David |
|---|---|
| Language: | English |
| Published: |
Los Angeles:
SAGE,
2009.
|
| Series: |
SAGE benchmarks in communication
|
| Subjects: |
Table of Contents:
- v. 1. History of audience study
- v. 2. Measurement of audiences
- v. 3. Aggregated and disaggregated audiences
- v. 4. Audiences and influences