Media audiences - Gunter, Barrie; Machin, David (Los Angeles: SAGE, 2009)
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences
Includes bibliographical references
Keywords: Mass media and culture -- -- Cross-cultural studies; Mass media -- -- Psychological aspects -- -- Cross-cultural studies; Mass media -- -- Audiences -- -- Cross-cultural studies