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| LEADER |
01287cam a2200277 7i4500 |
| 001 |
0000037065 |
| 005 |
20170218090000.0 |
| 008 |
110310 eng |
| 020 |
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|a 9781847875792 (hbk. ; set)
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| 090 |
0 |
0 |
|a P96.A83
|b M38 2009
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| 245 |
0 |
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|a Media audiences
|c edited by Barrie Gunter and David Machin.
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| 260 |
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|a Los Angeles:
|b SAGE,
|c 2009.
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| 300 |
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|a 4 v.:
|b ill.;
|c 25 cm.
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| 490 |
0 |
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|a SAGE benchmarks in communication
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| 504 |
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|a Includes bibliographical references
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| 505 |
0 |
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|a v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences
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| 650 |
0 |
0 |
|a Mass media and culture --
|x Cross-cultural studies
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| 650 |
0 |
0 |
|a Mass media --
|x Psychological aspects --
|x Cross-cultural studies
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| 650 |
0 |
0 |
|a Mass media --
|x Audiences --
|x Cross-cultural studies
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| 700 |
1 |
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|a Gunter, Barrie
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| 700 |
1 |
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|a Machin, David
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000046484
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000046485
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000046486
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000046487
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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