The SAGE handbook of marketing theory

Other Authors: Maclaran, Pauline
Language: English
Published: Los Angeles: SAGE, 2010.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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008 110311 eng
020 |a 9781847875051 (hbk.)  
040 |a DLC 
090 0 0 |a HF5415   |b .S25 2010 
245 0 4 |a The SAGE handbook of marketing theory   |c edited by Pauline Maclaran ... [et al.]. 
260 |a Los Angeles:   |b SAGE,   |c 2010. 
300 |a xviii, 523 p.:   |b ill.;   |c 26 cm. 
500 |a Includes index 
650 0 |a Marketing --   |x Philosophy  
655 0 |a Electronic books 
700 1 |a Maclaran, Pauline  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000046515  |b BOK  |c REFERENCE  |e 2nd Floor, Shah Alam 
999 |a EBO0007515  |b EBOOK  |c EBOOK  |e Electronic resources