The SAGE handbook of marketing theory

Other Authors: Maclaran, Pauline
Language: English
Published: Los Angeles: SAGE, 2010.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Item Description: Includes index
Physical Description: xviii, 523 p.: ill.; 26 cm.
ISBN: 9781847875051 (hbk.)