The SAGE handbook of international marketing

Other Authors: Masaaki, Kotabe, Helsen, Kristiaan
Language: English
Published: Los Angeles: SAGE, 2009.
Subjects:
Physical Description: xviii, 548 p.: ill.; 26 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9781412934282 (hbk.)
1412934281 (hbk.)