The SAGE handbook of international marketing
Other Authors: | Masaaki, Kotabe, Helsen, Kristiaan |
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Language: | English |
Published: |
Los Angeles:
SAGE,
2009.
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Subjects: |
Physical Description: |
xviii, 548 p.: ill.; 26 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9781412934282 (hbk.) 1412934281 (hbk.) |