Marketing strategy
| Other Authors: | Cadogan, John W. |
|---|---|
| Published: |
London:
SAGE,
2009.
|
| Series: |
SAGE library in marketing
|
| Subjects: |
Table of Contents:
- v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought
- v. 2. Marketing strategy processes and tools
- v. 3. Marketing-mix strategies - product strategy and promotion strategy
- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy
- v. 5. Marketing strategy organization and implementation
- v. 6. Evolving and emerging issues in marketing strategy