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01528cam a2200301 7i4500 |
| 001 |
0000037009 |
| 005 |
20170218090000.0 |
| 020 |
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|a 1848601174 (hbk. ; set)
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| 020 |
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|a 9781848601178 (hbk. ; set)
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| 090 |
0 |
0 |
|a HF5415.13
|b .M49 2009
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| 245 |
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|a Marketing strategy
|c edited by John W. Cadogan.
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| 260 |
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|a London:
|b SAGE,
|c 2009.
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| 300 |
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|a 6 v.:
|b ill.;
|c 25 cm.
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| 490 |
0 |
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|a SAGE library in marketing
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| 504 |
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|a Includes bibliographical references
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| 505 |
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|a v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evolving and emerging issues in marketing strategy
|
| 650 |
0 |
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|a Marketing --
|x Planning
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Strategic planning
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| 700 |
1 |
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|a Cadogan, John W.
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000046419
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|c OPEN SHELF
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|c OPEN SHELF
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