Macromarketing - a global focus : marketing systems, societal development, equity & poverty

Other Authors: Tadajewski, Mark, Shapiro, Stanley J., Shultz, Clifford J.
Published: Los Angeles: SAGE, 2009.
Series: SAGE library in marketing
Subjects:
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001 0000037008
005 20170218090000.0
020 |a 9781848607040 (hbk. ; set)  
020 |a 1848607040 (hbk. ; set)  
040 |a DLC 
090 0 0 |a HF5415   |b .M53 2009 
245 0 0 |a Macromarketing - a global focus :   |b marketing systems, societal development, equity & poverty   |c edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. 
246 3 |a Macromarketing. 
260 |a Los Angeles:   |b SAGE,   |c 2009. 
300 |a 4 v.:   |b ill.;   |c 24 cm. 
490 0 |a SAGE library in marketing 
504 |a Includes bibliographical references 
650 0 |a Marketing --   |x Social aspects  
650 0 |a Marketing  
650 0 |a Marketing --   |x Moral and ethical aspects  
700 1 |a Tadajewski, Mark  
700 1 |a Shapiro, Stanley J.  
700 1 |a Shultz, Clifford J.  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000046415  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000046416  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000046417  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000046418  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam