Business research for decision making
| Main Author: | Davis, Duane |
|---|---|
| Other Authors: | Cosenza, Robert M |
| Language: | English |
| Published: |
Boston:
PWS-Kent Pub. Co.,
1988.
|
| Edition: | 2nd ed. |
| Series: |
Kent series in marketing
|
| Subjects: |
| Item Description: |
Gift: Prof. Madya Haji Zainal Abidin Kidam |
|---|---|
| Physical Description: |
xii, 594 p.: ill.; 24 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0534872131 (hbk.) 9780534872137 |