Marketing research
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Gates, Roger |
| Language: | English |
| Published: |
Hoboken, N.J.:
John Wiley & Sons, Inc.,
2010.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxx, 4693 p.: col. ill.; 26 cm.. |
|---|---|
| ISBN: |
9780470414361 (pbk. ; international student version) |