APA Citation

McDaniel, C., & Gates, R. (2010). Marketing research (8th ed.). Hoboken, N.J.: John Wiley & Sons, Inc..

Chicago Style Citation

McDaniel, Carl, and Roger Gates. Marketing Research. 8th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2010.

MLA Citation

McDaniel, Carl, and Roger Gates. Marketing Research. 8th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2010.

Warning: These citations may not always be 100% accurate.