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00823cam a2200229 7i4500 |
| 001 |
0000036278 |
| 005 |
20170218090000.0 |
| 008 |
110309 eng |
| 020 |
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|a 9780470504543 (hbk.)
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| 020 |
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|a 0470504544 (cloth)
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| 090 |
0 |
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|a HF5415.2
|b .J53 2010
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| 100 |
1 |
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|a Jeffery, Mark
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| 245 |
1 |
0 |
|a Data-driven marketing :
|b the 15 metrics everyone in marketing should know
|c Mark Jeffery.
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| 260 |
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|a Hoboken, N.J.:
|b John Wiley,
|c 2010.
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| 300 |
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|a xxi, 298 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Mathematical models
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| 650 |
0 |
0 |
|a Marketing --
|x Case studies
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| 650 |
0 |
0 |
|a Marketing research
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000048376
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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