Data-driven marketing : the 15 metrics everyone in marketing should know
| Main Author: | Jeffery, Mark |
|---|---|
| Language: | English |
| Published: |
Hoboken, N.J.:
John Wiley,
2010.
|
| Subjects: |
| Physical Description: |
xxi, 298 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470504543 (hbk.) 0470504544 (cloth) |