Perspectives on marketing : the agency perspective

Main Author: Miletsky, Jason I
Other Authors: Hand, Michael
Language: English
Published: Boston, Ma: Course Tech., 2009.
Subjects:
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020 |a 9781598638714 (pbk.)  
020 |a 1598638718 (pbk.)  
090 0 0 |a HF5415   |b .M55 2009 
100 1 |a Miletsky, Jason I  
245 1 0 |a Perspectives on marketing :   |b the agency perspective   |c Jason I. Miletsky :   |b the agency perspective :   |b the client perspective   |c Jason I. Miletsky   |c Michael Hand. 
260 |a Boston, Ma:   |b Course Tech.,   |c 2009. 
300 |a xvii, 377 p.:   |b ill.;   |c 23 cm. 
500 |a Includes index 
650 0 0 |a Marketing  
700 1 |a Hand, Michael  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000048399  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam