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| LEADER |
00919cam a2200241 7i4500 |
| 001 |
0000036263 |
| 005 |
20170218090000.0 |
| 008 |
110309 eng |
| 020 |
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|a 9781598638721 (pbk.)
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| 020 |
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|a 1598638726 (pbk.)
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| 090 |
0 |
0 |
|a HD69.B7
|b M55 2009
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| 245 |
1 |
0 |
|a Perspectives on branding :
|b the agency perspective
|c Jason I. Miletsky :
|b the agency perspective :
|b the brand perspective
|c Jason I. Miletsky
|c Genevieve Smith.
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| 260 |
|
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|a Boston, Ma:
|b Course Tech.,
|c 2009.
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| 300 |
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|a xvi, 276 p.:
|b ill.;
|c 23 cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 650 |
0 |
0 |
|a Brand name products --
|x Case studies
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| 650 |
0 |
0 |
|a Brand name products
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| 650 |
0 |
0 |
|a Branding (Marketing) --
|x Case studies
|
| 700 |
1 |
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|a Smith, Genevieve
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| 997 |
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|a Business & Accountancy, Faculty
|
| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000048398
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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