Perspectives on branding : the agency perspective
| Other Authors: | Smith, Genevieve |
|---|---|
| Language: | English |
| Published: |
Boston, Ma:
Course Tech.,
2009.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 276 p.: ill.; 23 cm. |
| ISBN: |
9781598638721 (pbk.) 1598638726 (pbk.) |