Basic marketing research

Main Author: Churchill, Gilbert A
Other Authors: Brown, Tom J, Suter, Tracy A
Language: English
Published: Australia: South-Western, 2010.
Edition: 7th ed.
Subjects:
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001 0000036258
005 20170218090000.0
008 110310 eng
020 |a 9781439041406 (pbk.)  
020 |a 1439041407 (pbk.)  
090 0 0 |a HF5415.2   |b .C48 2010 
100 1 |a Churchill, Gilbert A  
245 1 0 |a Basic marketing research   |c Gilbert A. Churchill, Jr., Tom J. Brown, Tracy A. Suter. 
250 |a 7th ed. 
260 |a Australia:   |b South-Western,   |c 2010. 
300 |a xxvi, 594 p.:   |b col. ill.;   |c 28 cm. 
500 |a Includes index 
650 0 0 |a Marketing research  
700 1 |a Brown, Tom J  
700 1 |a Suter, Tracy A  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000048391  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam