Basic marketing research
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Brown, Tom J, Suter, Tracy A |
| Language: | English |
| Published: |
Australia:
South-Western,
2010.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvi, 594 p.: col. ill.; 28 cm. |
| ISBN: |
9781439041406 (pbk.) 1439041407 (pbk.) |