Marketing in the 21st century
| Other Authors: | Keillor, Bruce D. |
|---|---|
| Published: |
Westport, Conn.:
Praeger,
2007.
|
| Series: |
Praeger perspectives
|
| Subjects: |
Table of Contents:
- v. 1. New world marketing
- v. 2. Interactive and multi-channel marketing
- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors
- v. 4. Integrated marketing communication