Basic marketing research : a decision-making approach

Main Author: Malhotra, Naresh K
Language: English
Published: Upper Saddle River, N.J.: Prentice Hall, 2009.
Edition: 3rd ed.
Subjects:
LEADER 00910cam a2200241 7i4500
001 0000035143
005 20170218090000.0
008 110524 eng
020 |a 0136037909 (hbk.)  
020 |a 9780136037903 (hbk.)  
090 0 0 |a HF5415.2   |b .M55 2009 
100 1 |a Malhotra, Naresh K  
245 1 0 |a Basic marketing research :   |b a decision-making approach   |c Naresh K. Malhotra. 
250 |a 3rd ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2009. 
300 |a xxvi, 645 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
998 |a Sport Management Industry, Diploma 
999 |a 0000044790  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000044791  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000044792  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam