Basic marketing research : a decision-making approach
| Main Author: | Malhotra, Naresh K |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2009.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxvi, 645 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0136037909 (hbk.) 9780136037903 (hbk.) |