Influence of the brand equity on the purcahse decision of mobile phone at Jaya Jusco Kepong
by: Noor Yusrina Hashim
Published: (2009)
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| Other Authors: | Khairul Aimi Saipul Anuar, Muhammad Adib Sulaiman, Nur Ain Hamir, Nur Shahera Shaharudin |
|---|---|
| Language: | English |
| Published: |
Bestari Jaya, Selangor:
UNISEL,
2009.
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| Subjects: |