Building a buzz : libraries & word-of-mouth marketing

Main Author: Barber, Peggy
Other Authors: Wallace, Linda K
Published: Chicago: American Library Association, 2010.
Subjects:
LEADER 00820cam a2200217 7i4500
001 0000034121
005 20170223090000.0
020 |a 0838910114 (pbk.)  
020 |a 9780838910115 (pbk.)  
090 0 0 |a Z716.3   |b .B38 2010 
100 1 |a Barber, Peggy  
245 1 0 |a Building a buzz :   |b libraries & word-of-mouth marketing   |c Peggy Barber and Linda Wallace. 
260 |a Chicago:   |b American Library Association,   |c 2010. 
300 |a xii, 95 p.:   |b ill.;   |c 28 cm. 
650 0 0 |a Libraries --   |x Marketing  
650 0 0 |a Libraries --   |x Marketing --   |z United States  
650 0 0 |a Libraries --   |x Public relations  
700 1 |a Wallace, Linda K  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Library Science, Diploma 
999 |a 0000044638  |b BOK  |c OPEN SHELF  |e 2nd Floor, Bestari Jaya