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The effectiveness of using home shopping and mail order among student in Faculty of Industrial management (FIM)

Main Author: Nurhafiza Aniza Sani
Other Authors: Nurul Ain Nasir, Nurul Asyura Sulaiman
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
Universiti Industri Selangor
Broadcast advertising
Direct marketing
Advertising media planning
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