The effectiveness of using home shopping and mail order among student in Faculty of Industrial management (FIM) - Nurhafiza Aniza Sani; Nurul Ain Nasir; Nurul Asyura Sulaiman (Bestari Jaya, Selangor: UNISEL, 2009)
Keywords: Universiti Industri Selangor; Broadcast advertising; Direct marketing; Advertising media planning