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Brand loyalty : study on FIM diploma students decision to continue their study in degree at UNISEL

Main Author:	Nurul Zaitey Zainal
Other Authors:	Noorhaida Badarudin, Saimah Darus
Published:	Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:	Universiti Industri Selangor Customer loyalty Consumer satisfaction Brand loyalty

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